From the peak era of YouTube in the late 2000s throughout to where the platform is now, I’ve witnessed the hustle, grind and come up of my favorite YouTubers that had the dream of pursuing music as their career. Tori Kelly, Chloe x Halle, VanJess, the list goes on for me. And, LA based sister duo Ceraadi are the latest on my list to make that successful crossover.
I discovered Ceraadi back in 2017 while in a deep scroll through my recommended videos. It was the early days of their channel when they initially put the stamp on their trend of curating playlists based on both eras and moods while singing/dancing along on camera, being their naturally hype, fun and outspoken selves that they’re known for. Although the following of their channel began to quickly take off, the heart and center of the group was always music.
“We In Here” was the first official song of theirs that I’d heard along with watching the music video. I instantly saw the potential of their group; their energy, look, fashion style, dancing, they were the complete package and most importantly everything about them was an innate, authentic formula to stardom.
Since childhood they were entertainers, and all they truly needed was one big shot and clear direction. Through trials and tribulations and riding with their loyal fans, Ceriders, Ceraadi continued to be dedicated to their dream and stayed consistent with their music which led to being signed to Roc Nation.
Ceraadi released their debut EP Ceraadi’s Playlist on August 30 and through the five tracks it’s an embodiment and effortless blend of Emaza’s sweet, airy R&B vocals and Saiyr’s laidback rapping, riding that hard hitting Cali sound that meets them in the middle. From their upbringing in Long Beach to being handed down the love for legendary 90s R&B girl groups through their mother, the influences can be heard throughout the EP especially on the addictive tracks such as “Dumbstruck” and “Loyal”.
Ceraadi’s Playlist is a mix of West Coast hip-hop production with R&B infused lyrics and cadences, making it reminiscent of what groups like TLC did in the 90s with new jack swing/hip-hop and Cherish in the 00s with the genre of crunk&b, pioneered by Ciara, both in Atlanta.
The duo’s debut EP is a clear picture of the growth of both Emaza and Saiyr’s musical talents and their persistence to breaking through the industry despite the hardships that come along with the pursuit. The sister duo have officially found their signature sound that matches their different styles and personalities, giving listeners both the best and balance of both worlds.
What makes their success even more exciting is that through it all they’ve continued to stay true to themselves, keeping their value of strong family ties in the limelight and this overall message stands out on their debut EP. What a perfect introduction to give to the music world of who Ceraadi is and what they stand for. I can’t wait to hear what else Ceraadi have locked up in their music vault, but for now I’ll continue to have Ceraadi’s Playlist on repeat!
What are your favorite songs on Ceraadi’s Playlist? Let me know your thoughts in the comments!